Curve communication, has developed an information distribution services called FirstInfo, especially designed for small and Medium scale enterprise (SMEs) seeking bespoke and affordable services to improve publicity and deliver on communication needs.
FirstInfo, is constantly growing its database of reporters, bloggers, social influencer and on-air personalities, millions of consumers and access to international media coverage. The services also provides customized and pocket friendly packages which are suited for different types.
Speaking about the new services, Adeola Odunowo, managing director, Curve Communications opined that the lack of viable publicity, is one of the major reasons small business fail in Nigeria. He stressed, “the way your business is perceived by the stakeholders is very important, as stories and values can be narrated to attract potential prospect and investment for growth.”
Odunowo said though the social media has helped to simplify massage dissemination, it’s been discovered that most businesses, especially SMEs still package and distribute information the wrong way.         
Source:  Leadership
Page: 30
Date: 19th March 2018