SheTrades is a web and mobile application that provides women entrepreneurs across the world a unique platform to connect to markets. 

At SheTrades women entrepreneurs are able to share information about their companies, to make them visible, expand networks, connect and internationalise.
SheTrades also helps corporations to include more women entrepreneurs in their supply chains.
SheTrades is a web and mobile application
that provides women entrepreneurs across the world a unique platform to connect to markets.

What does SheTrades offer to women entrepreneurs?

  • Let the market know what their companies have to offer

  • Enables them to find new business and partnership opportunities

  • Matches them with companies that have complimentary interests

    SheTrades offers a place to create new business, in real time in a user-driven, dynamic and user friendly space. The app is based on internationally recognised business protocols.
    This is what is at the heart of the SheTrades app!

    What does SheTrades offer the market?

    SheTrades helps companies to include more women entrepreneurs in their supply chains as part of diversity and inclusion commitments.
    Through a series of customized filters companies can identify women entrepreneurs that could meet their sourcing requirements. As a SheTrades member, companies have full access to women entrepreneurs profiles and company information.
    A pool of women entrepreneurs is ready to expand their networks and trade!


    SheTrades works with partners to verify registered women entrepreneurs. What does it mean?
    A growing number of credible organisations including SDI International, KAGIDER, PROMPERU, Apex-Brasil, CAWEE and IWCA have already confirmed their place on the platform to verify women entrepreneurs that are members of their networks. This functionality will provide a form of reference for women entrepreneurs registered on the App, enhancing their credibility to potential business partners.

    Background information

    SheTrades is the result of the WVEF Tech Challenge 2015.

    The “Women Vendors Exhibition and Forum (WVEF)” is the flagship event of the International Trade Centre* which was held this year in São Paulo, Brazil, on 2-3 September. During WVEF, ITC and partners announced a call to action to support 1 million women entrepreneurs enter international markets by 2020. A key element to facilitate this goal is technology. Based on that, ITC has teamed up with Google and CI&T to launch an electronic platform on which Women entrepreneurs can register their businesses and increase their visibility to potential buyers. Therefore, a global Tech Challenge was launched in July 2015, calling on software developers and other IT and graphic specialists to help create a web/mobile App for women-owned businesses (WOBs) across the world. Out of more than 300 competitors, Greenbell Communications (GBC) of Kenya has been chosen as the winner of the Challenge.

    About the International Trade Centre

    ITC is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations Global Goals.

    About ITC Women and Trade Programme

    The purpose of the Women and Trade Programme is to increase the economic benefits business women in developing countries derive from their participation in international trade with a focus on key objectives:

  • Increase the demand for goods and services supplied by women entrepreneurs;

  • Build women entrepreneurs' capacity;

  • Build the capacity of Trade & Investment Support Institutions to better service women clients;

  • Increase policy makers' awareness of the potential represented by women entrepreneurs and raise awareness of related barriers hampering women entrepreneurs' participation in international trade


    The Programme is supported by United Kingdom Aid through the Department for International Development (DFID), the Australian Government, Department of Foreign Affairs and Trade as well as with support provided by the government of Norway and others through ITC's Global Trust Fund.